About

"Living beautifully shouldn't come with compromises."

Irina, Founder

Our Mission

We’re here to make access to a high-quality, toxin-free, clean beauty routine the norm,
not the exception.

Our Standard

Clean. Safe. Simple.

When it comes to your beauty routine, you shouldn’t have to sacrifice your non-toxic lifestyle values for high-quality results. We believe in the nourishing power of natural, plant-derived ingredients that enhance your natural beauty without compromise so you can feel both confident in yourself and your clean lifestyle. 

We are committed to being 100% transparent in each of our formulas and will always continue to be so.

Meet Irina

Business Woman. Esthetician. Mom.

"As a new Mom with a love of all things beauty, it had never occurred to me that the makeup on my skin would eventually transfer to the hands and face of my precious baby. One day back in 2015, as I sat rocking my son, I noticed the tiniest hint of glitter on his face. It sent me into an instant panic and ignited my mission to find safe and clean beauty products.

To my dismay, very few natural skincare brands could deliver the look I wanted without all of the toxins I didn’t. Naturally, I did what any mother would: I took matters into my own hands.

Today, my at-home project has blossomed into a full-scale natural beauty operation backed by an all-star team of powerful women who know that living beautifully shouldn’t come with compromises."